New business should be a top priority.
Yet so often it's not. At best you haven’t thought about it because you’re doing alright. At worst you’re losing business, and you need to change that. I collaborate with leaders and founders to solve their biggest challenges. How do you create sustainable new business practices that encourage agency evolution and growth without losing your essence?
Expertise
Growth is winning the right business more often.
It’s your position in the market and how you deliver on it.
It’s doing what you do really well and not relinquishing your expertise nor commoditising your offer.
It’s using AI and automation so your work is better not cheaper.
It’s more and better quality leads through the pipeline.
It’s focusing the leadership team on the right opportunities and increasing the likelihood of winning them.
It’s being deliberate about when, where and how much to invest.
It’s a healthy culture where every person is able to contribute to the agency’s growth.
It’s evolving the agency with each opportunity so it’s more likely to attract and win business.
It’s maximising commercial value during negotiations.
It’s consistency.
It’s knowing when to let go.
It’s being honest and taking on the hard conversations that get in the way of growth.
Working Together
There are many ways I can partner with you.
Fractional role
Providing ongoing new business leadership
Interim role
Such as maternity leave or vacancy cover
External consultant
Working into the CEO or MD to identify and solve specific problems
Embedded consultant
Leading and delivering a defined project while embedded inside your team
Training
Training programs for account management and new business teams - my favorite being fee and scope negotiations